B2C
Nav-to-Net™ for B2C eCommerce
Where Customer Experience Meets ERP Intelligence.
Consumers expect more – speed, personalization, and trust at every click. With Nav-to-Net™, you can deliver it all.
Built for and fully managed inside Microsoft Dynamics 365 Business Central, Nav-to-Net™ unifies your eCommerce operations with your ERP so your products, inventory, and customer data are always accurate, in sync, and ready to serve the modern buyer.
From product discovery to checkout, every experience is powered by ERP-driven data – fast, accurate, and always aligned with your business.
Why B2C Companies Choose Nav-to-Net™
One Platform. One Source of Truth.
Most eCommerce platforms need to connect to your ERP. Nav-to-Net™ is inside your ERP.
It lives inside it, manages everything from it, and keeps your business running on a single, unified system.
B2C businesses choose Nav-to-Net™ because it delivers:
- Real-Time Accuracy: Product availability, pricing, and order status always up to date
- Unified Data: Your webstore, ERP, and customers all share one version of the truth
- Faster Launches: Purpose-built for Business Central, Nav-to-Net™ simplifies deployment and accelerates time to market
- End-to-End Control: Manage content, promotions, and customer insights directly from Business Central/NAV
- Scalable Growth: Expand to new regions, channels, and markets without rebuilding your tech stack
Result: A better customer experience, greater operational efficiency, and a lower total cost of ownership.
Key B2C Features
Everything You Need… Already Inside Business Central.
Real-Time Product Catalog Management
Your products, variants, and inventory are always accurate and instantly updated online.
Dynamic Pricing and Promotions
Create personalized offers, seasonal discounts, and loyalty programs – all managed directly within Business Central.
Streamlined Checkout Experience
Simplify the buying process with real-time tax, shipping, and payment workflows tied to your ERP.
Customer Self-Service Portal
Empower customers to track orders, view history, update details, and reorder with ease.
Multi-Channel Flexibility
Operate multiple branded storefronts, regions, or currencies – all from one ERP-driven foundation.
Integrated Content and Marketing Tools
Easily update web content, run campaigns, and manage SEO-friendly pages directly within Nav-to-Net™.
Mobile-Optimized Experience
Responsive, modern storefronts that deliver a consistent experience across all devices.
AI-Powered Interactions
Enhance conversions with predictive search, intelligent suggestions, and personalized shopping journeys.
Technical Advantages
We’re 100% Managed Inside Business Central. Others Need to Connect.
| Capability | Nav-to-Net™ | Other eCommerce Platforms |
|---|---|---|
| Integration Depth | Exclusively built for and 100% fully managed inside Business Central / NAV | External platform connected via APIs |
| Data Accuracy | Real-time, native ERP data | Delayed or scheduled sync |
| Custom Logic | Uses rules defined by your ERP | Partial replication or manual mapping |
| Performance | Optimized architecture designed to work seamlessly with BC – ensuring speed, stability, and scalability | Performance depends on external systems, middleware, and API calls |
| Security & Ownership | Managed entirely within your MS environment – benefiting from native ERP permissions, data governance, and compliance | Security and control depend on third-party systems and external data handling |
| Upgrade Path | Moves in sync with BC updates – minimizing disruptions and keeping functionality aligned | Requires connector maintenance, rework, and retesting after every ERP update |
| Maintenance | Streamlined management through a single, unified environment – fewer touchpoints, less complexity, and lower long-term cost | Multiple platforms to maintain, troubleshoot, and license |
| Always Take Orders™ | Built for reliability, Nav-to-Net™ ensures customers can continue browsing, placing orders, and checking out – even during system interruptions. Orders are captured safely and processed seamlessly once systems are restored,keeping the storefront always open. | Order processing often depends on live system connections. During outages or maintenance, checkout may fail, confirm orders incorrectly, or require manual intervention. |
| Customer-Specific Pricing | Accurate, customer-specific pricing is delivered directly on the website without relying on live system calls — ensuring fast performance and consistent pricing for logged-in customers. | Personalized pricing typically depends on real-time system connections or integrations, which can lead to slower performance, pricing delays, or inconsistencies during peak traffic or outages. |
From ERP to checkout – create customer experiences powered by the data you already trust.
How We Help B2C Brands Succeed
From Inventory to Customer Experience – All in One Place.
We have helped consumer brands worldwide turn their ERP into a true digital growth engine – delivering faster, smarter, and more profitable online experiences.
With Nav-to-Net™ you can:
- Launch your store faster with built-in ERP integration
- Deliver real-time accuracy for pricing, inventory, and orders
- Reduce manual effort and eliminate costly data syncs
- Leverage your ERP investment and business IP to power your digital storefront
- Gain total visibility across your sales, customers, and fulfillment in one system
Whether you are a retailer, manufacturer, or brand going direct-to-consumer (D2C), Nav-to-Net™ helps you sell online with confidence – driven by your ERP.
Trusted by Global Brands
From retail and consumer goods to electronics, education, food & beverage, and more – businesses across industries
trust Nav-to-Net™ to unify their online and operational worlds.
They choose us because:
Built-In works better. Connected can’t compare.
See It for Yourself
Experience What Built-In eCommerce Can Do for Your Brand
Ready to see how Nav-to-Net™ helps B2C businesses grow smarter – with faster launches, deeper visibility, and complete ERP control?
Let’s schedule a personalized walkthrough of your environment.
Experience eCommerce Built Inside Business Central
See how Nav-to-Net™ transforms Microsoft Dynamics 365 Business Central into a fully integrated eCommerce platform. No middleware. No duplication. Just one source of truth for every order, customer, and product.
Our Partners
