Advanced B2B Account Management
Customer-specific pricing, order history, payment terms, and permissions – all reflecting your Business Central setup.
B2B
B2B eCommerce for Business Central
Powered by Nav-to-Net™
Nav-to-Net™ delivers B2B eCommerce for Business Central and NAV, helping companies manage online ordering, customer-specific pricing, account portals, approvals, inventory visibility, and order workflows directly inside the ERP – without duplicating business logic in a separate eCommerce platform.
Where ERP Intelligence Powers Complex Buying Journeys
In B2B, your relationships, workflows, and pricing are unique – your eCommerce should be too.
That’s why Nav-to-Net™ was built to be managed directly inside Microsoft Dynamics 365 Business Central and NAV (Navision) – not attached through APIs or middleware.
Since 1997, Digital Vantage Point has helped organizations across a wide range of industries — including distribution, manufacturing, and wholesale — deliver powerful online experiences that work the way their ERP does: unified, intelligent, and fully connected.
With Nav-to-Net™, your business doesn’t just sell online – it extends the full strength of Business Central to every customer, vendor, and partner interaction.
Why B2B Companies Choose Nav-to-Net™
True ERP Integration. Real-Time Intelligence. Unmatched Control.
Unlike other eCommerce platforms that must connect to your ERP, Nav-to-Net™ is built for and 100% fully managed inside Business Central.
That means your customers, pricing, inventory, and workflows all use one source of truth.
B2B companies trust Nav-to-Net™ because it delivers:
- Real-Time Accuracy: Minimal delays. Prices, inventory, and orders are always current
- Custom Logic Preservation: Your ERP rules (prices, discounts, approvals, taxes, shipping) apply automatically online
- Scalable Growth: Built to handle complex catalogs, global operations, multiple languages, multicurrency, multi-region and locations
- Faster Implementations: No middleware, no duplication, no third-party dependencies
- Total Ownership: Manage customers, content, products, and pricing entirely inside Business Central
Result: Lower cost of ownership, faster ROI, and tighter alignment between operations and customer experience.
Key B2B Features
B2B eCommerce is complex – your solution shouldn’t be.
Nav-to-Net™ is purpose-built to be 100% fully managed inside Microsoft Dynamics 365 Business Central to simplify that complexity, bringing customers, data, and processes together in one connected experience. From foundational ERP alignment to intelligent automation and customer empowerment, every feature is designed to help you sell smarter, faster, and more efficiently – without ever leaving Business Central.
1. Core Operations
The foundation for every high-performing B2B eCommerce experience.
Your business runs on precision, and so should your eCommerce platform. Nav-to-Net™ brings your Business Central data, pricing, workflows, and customer relationships together in one seamless environment – ensuring every online interaction reflects the way you do business.
Multi-Level Customer Hierarchies
Support for buying groups, branches, and multi-user accounts with approval workflows.
Real-Time Order Processing
Orders, quotes, and invoices are accessible directly between the web and ERP – no third-party batch updates or sync tools required.
Dynamic Catalog & Product Data
Product details, attributes, and availability update automatically from Business Central.
Custom Workflows & Logic
Your existing ERP logic – from credit checks to volume discounts – brought seamlessly online.
2. AI Advantage
Smarter insights. Faster decisions. Built-in innovation.
Artificial intelligence isn’t an add-on – it’s embedded in how Nav-to-Net™ helps you sell smarter. From intelligent product recommendations and activity analysis to automated content creation, AI capabilities inside Business Central give you the power to personalize, predict, and perform with confidence.
AI Navigator
Leverage intelligent product recommendations, advanced search, and analytics to enhance the buyer experience.
AI Intelligence
Unlock buyer insights to personalize experiences, optimize products, and drive new sales opportunities in Business Central.
AI Content Studio
Create SEO-optimized product and marketing content directly within Business Central – saving time and keeping your site consistent and conversion-ready.
3. Customer Experience & Growth
Empower customers. Expand reach. Scale globally.
Exceptional B2B eCommerce goes beyond transactions – it builds loyalty. Nav-to-Net™ delivers the tools your customers need to self-serve, manage orders, and buy with confidence, while giving you the flexibility to market globally, run promotions, and scale without limits.
Secure Customer Self-Service
Customers can manage accounts, view invoices, reorder products, and track shipments without assistance.
Integrated Promotions & Marketing Tools
Run targeted B2B promotions, manage custom pricing, and create unique web catalogs – all within BC.
Multi-Language, Multi-Currency & Multi-Region Support
Expand globally with built-in multi-lingual support and localization tools tied directly to your ERP data.
Responsive Design
Modern, mobile-first storefronts that integrate easily with existing front-end frameworks or CMS platforms.
Technical Advantages That Set Us Apart
Built In. Not Bolted On.
Most eCommerce platforms integrate with Business Central. Nav-to-Net™ operates directly within it — governed, enforced, and executed inside your ERP.
What this enables:
- Eliminates manual sync errors and middleware overhead
- Reduces versioning and upgrade conflicts
- Accelerates deployment and simplifies performance management
- Maintains full security within your Microsoft environment
Built using Microsoft’s best practices, Nav-to-Net™ is architected in alignment with Business Central – ensuring long-term scalability, operational stability, and future compatibility.
How We Help B2B Companies Succeed
Transforming eCommerce from Add-On to Advantage
We’ve helped B2B organizations streamline operations, strengthen customer relationships, and unlock digital growth – all without leaving the Microsoft ecosystem.
With Nav-to-Net™ you can:
- Launch your eCommerce faster and more cost-effectively
- Bring core Business Central processes directly online
- Empower teams to manage data in one familiar ERP workspace
- Eliminate integration overhead and data sync issues
- Reduce manual order entry and customer service workload
- Give customers 24/7 access to accurate, personalized information
From distributors and manufacturers to service-based B2B companies, Nav-to-Net™ delivers a single, powerful solution that keeps every part of your business connected.
Why We Outperform Other Platforms
We’re 100% Managed Inside Business Central. Others Need to Connect.
| Capability | Nav-to-Net™ | Other eCommerce Platforms |
|---|---|---|
| Integration Depth | Exclusively built for and 100% fully managed inside Business Central / NAV | External system connected via APIs |
| Data Syncing | Real-time, native ERP data | Delayed or scheduled sync |
| Custom ERP Logic | Uses rules defined by your ERP | Partial replication or manual mapping |
| Performance | Optimized for high-volume B2B transactions, real-time data exchange, and complex account hierarchies | Performance limited by middleware and third-party hosting dependencies |
| Security & Ownership | Stays aligned with BC updates – ensuring long-term compatibility without rework | Exposes sensitive data across external systems and vendor networks |
| Upgrade Path | Stays aligned with BC updates – ensuring long-term compatibility without rework | Connectors and APIs must be updated or rebuilt after ERP version changes |
| Maintenance | Centralized control through BC – fewer systems, lower cost, and simplified support | Multiple platforms to maintain, troubleshoot, and license |
| Always Take Orders™ | Built for continuity and reliability, our ERP-safe order queuing ensures uninterrupted transactions and seamless recovery during outages. Customer experience stays seamless – continuous browsing, placing orders, and completing transactions without interruption | During outages or maintenance, orders may fail, pause, or require manual recovery — impacting continuity and customer experience |
| Customer-Specific Pricing | Delivered directly on the website, even when Business Central connection is unavailable. Pricing logic is safely replicated to ensure accuracy, high performance, and personalized experiences for different user types. | If even available, personalized pricing typically depends on live ERP connections or middleware. During latency or outages, pricing may be unavailable, delayed, or inconsistent. |
From ERP to eCommerce – leverage the system you already trust.
Trusted by B2B Leaders Worldwide
Across industries and continents, organizations rely on Nav-to-Net™ to unify ERP and digital commerce within a single governed architecture. Nav-to-Net™ is chosen for the control, clarity, and long-term confidence that built-in architecture provides.
B2B eCommerce FAQs for Business Central
These B2B eCommerce FAQs answer common questions companies ask when evaluating online ordering, customer-specific pricing, account portals, approvals, and self-service eCommerce for Business Central.
Can Microsoft Dynamics 365 Business Central support B2B eCommerce?
Yes. Business Central can support B2B eCommerce when the online experience is designed around ERP-managed customer accounts, pricing, inventory, approvals, order history, and workflows. Nav-to-Net™ helps companies manage these B2B eCommerce requirements directly inside Business Central.
How is customer-specific pricing from Business Central shown online?
Customer-specific pricing can be shown online by using the pricing rules already managed in Business Central. When a customer logs in, the eCommerce site can display pricing based on their account, contracts, discounts, customer group, currency, and other ERP-managed rules. This helps reduce duplicate pricing logic and keeps online pricing aligned with Business Central.
What account information should B2B customers be able to access online?
B2B customers often expect secure access to order history, invoices, shipment status, account details, saved addresses, reorder options, and product availability. Giving customers access to this information online can reduce calls and emails to customer service while making it easier for them to manage purchasing on their own schedule.
What should a Business Central customer portal include?
A Business Central customer portal should include online ordering, customer-specific pricing, product availability, order history, invoice access, shipment tracking, saved carts, repeat ordering, and account-based permissions. For more complex B2B organizations, it may also include approvals, multiple buyers under one account, branch-level access, and custom product catalogs.
Why do distributors and manufacturers need ERP-governed B2B eCommerce?
Distributors and manufacturers often depend on complex pricing, inventory, customer terms, order rules, approvals, and fulfillment workflows. ERP-governed B2B eCommerce helps keep those rules managed in Business Central instead of duplicating them in a separate website platform. This can reduce manual work, pricing errors, data mismatches, and long-term system complexity.
See It for Yourself
Experience What Built-In eCommerce Can Do for Your Business
Ready to see how Nav-to-Net™ helps B2B organizations sell smarter, faster, and more efficiently – all within Microsoft Dynamics?
Let’s start with a personalized walkthrough of your environment.
Experience eCommerce Managed Inside Business Central
See how Nav-to-Net™ transforms Microsoft Dynamics 365 Business Central into a fully integrated eCommerce platform. No middleware. No duplication. Just one source of truth for every order, customer, and product.
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