B2C
B2C eCommerce for Business Central Online Stores
Powered by Nav-to-Net™ for Customer-First Commerce
Nav-to-Net™ brings B2C eCommerce for Business Central and NAV together with the ERP data that supports every online purchase – from product visibility and inventory accuracy to promotions, customer accounts, checkout, and fulfillment. The result is a smoother customer experience backed by commerce operations managed inside the ERP.
Where Customer Experience Meets ERP Intelligence
Consumers expect speed, personalization, and trust at every click. With Nav-to-Net™, companies can deliver a connected B2C eCommerce experience powered by accurate Business Central data.
Built for and fully managed inside Microsoft Dynamics 365 Business Central, Nav-to-Net™ helps keep products, inventory, customer data, pricing, and orders accurate, in sync, and ready to support modern online buying.
From product discovery to checkout, every experience is powered by ERP-governed data – helping your business deliver fast, accurate, and consistent customer experiences online.
Why B2C Companies Choose Nav-to-Net™
One Platform. One Source of Truth.
Most eCommerce platforms need to connect to your ERP. Nav-to-Net™ is inside your ERP.
It lives inside it, manages everything from it, and keeps your business running on a single, unified system.
B2C businesses choose Nav-to-Net™ because it delivers:
- Real-Time Accuracy: Product availability, pricing, and order status always up to date
- Unified Data: Your webstore, ERP, and customers all share one version of the truth
- Faster Launches: Purpose-built for Business Central, Nav-to-Net™ simplifies deployment and accelerates time to market
- End-to-End Control: Manage content, promotions, and customer insights directly from Business Central/NAV
- Scalable Growth: Expand to new regions, channels, and markets without rebuilding your tech stack
- Lower IT Complexity: Eliminate connectors, duplcate systems, and ongoing sync maintenance
Result: A better customer experience, greater operational efficiency, and a lower total cost of ownership.
Key B2C Features
Everything You Need… Already Inside Business Central.
Real-Time Product Catalog Management
Your products, variants, and inventory are always accurate and instantly updated online.
Dynamic Pricing and Promotions
Create personalized offers, seasonal discounts, and loyalty programs – all managed directly within Business Central.
Streamlined Checkout Experience
Simplify the buying process with real-time tax, shipping, and payment workflows tied to your ERP.
Customer Self-Service Portal
Empower customers to track orders, view history, update details, and reorder with ease.
Multi-Channel Flexibility
Operate multiple branded storefronts, regions, or currencies – all from one ERP-driven foundation.
Integrated Content and Marketing Tools
Easily update web content, run campaigns, and manage SEO-friendly pages directly within Nav-to-Net™.
Mobile-Optimized Experience
Responsive, modern storefronts that deliver a consistent experience across all devices.
AI-Powered Interactions
Enhance conversions with predictive search, intelligent suggestions, and personalized shopping journeys.
Technical Advantages
We’re 100% Managed Inside Business Central. Others Need to Connect.
| Capability | Nav-to-Net™ | Other eCommerce Platforms |
|---|---|---|
| Integration Depth | Exclusively built for and 100% fully managed inside Business Central / NAV | External platform connected via APIs |
| Data Accuracy | Real-time, native ERP data | Delayed or scheduled sync |
| Custom Logic | Uses rules defined by your ERP | Partial replication or manual mapping |
| Performance | Optimized architecture designed to work seamlessly with BC – ensuring speed, stability, and scalability | Performance depends on external systems, middleware, and API calls |
| Security & Ownership | Managed entirely within your MS environment – benefiting from native ERP permissions, data governance, and compliance | Security and control depend on third-party systems and external data handling |
| Upgrade Path | Moves in sync with BC updates – minimizing disruptions and keeping functionality aligned | Requires connector maintenance, rework, and retesting after every ERP update |
| Maintenance | Streamlined management through a single, unified environment – fewer touchpoints, less complexity, and lower long-term cost | Multiple platforms to maintain, troubleshoot, and license |
| Always Take Orders™ | Built for reliability, Nav-to-Net™ ensures customers can continue browsing, placing orders, and checking out – even during system interruptions. Orders are captured safely and processed seamlessly once systems are restored,keeping the storefront always open. | Order processing often depends on live system connections. During outages or maintenance, checkout may fail, confirm orders incorrectly, or require manual intervention. |
| Customer-Specific Pricing | Accurate, customer-specific pricing is delivered directly on the website without relying on live system calls — ensuring fast performance and consistent pricing for logged-in customers. | Personalized pricing typically depends on real-time system connections or integrations, which can lead to slower performance, pricing delays, or inconsistencies during peak traffic or outages. |
From ERP to checkout – create customer experiences powered by the data you already trust.
How We Help B2C Brands Succeed
From Inventory to Customer Experience – All in One Place.
We have helped consumer brands worldwide turn their ERP into a true digital growth engine – delivering faster, smarter, and more profitable online experiences.
With Nav-to-Net™ you can:
- Launch your store faster with built-in ERP integration
- Deliver real-time accuracy for pricing, inventory, and orders
- Reduce manual effort and eliminate costly data syncs
- Leverage your ERP investment and business IP to power your digital storefront
- Gain total visibility across your sales, customers, and fulfillment in one system
Whether you are a retailer, manufacturer, or brand going direct-to-consumer (D2C), Nav-to-Net™ helps you sell online with confidence – driven by your ERP.
Trusted by Global Brands
From consumer-driven markets to global retail brands, organizations worldwide trust Nav-to-Net™ to bring ERP and commerce together inside Business Central — not beside it.
They choose built-in architecture because it governs performance.
Built-in governs. Connected only integrates. The difference matters.
B2C eCommerce FAQs for Business Central
These B2C eCommerce FAQs answer common questions companies ask when evaluating online stores, direct-to-consumer selling, product data, inventory accuracy, pricing, promotions, order management, and ERP-governed eCommerce for Microsoft Dynamics 365 Business Central. Learn how B2C eCommerce can keep products, inventory, customers, orders, and fulfillment aligned with Business Central instead of duplicated across separate systems.
How does B2C eCommerce work with Microsoft Dynamics 365 Business Central?
B2C eCommerce works with Microsoft Dynamics 365 Business Central by connecting the online shopping experience to the ERP data and workflows that support products, pricing, inventory, promotions, customer accounts, orders, and fulfillment. The key question is whether the online store simply syncs with Business Central or whether eCommerce is governed by Business Central as the source of truth.
Should product data, pricing, and inventory be managed in Business Central or the online store?
For companies using Business Central, product data, pricing, and inventory are usually strongest when managed through the ERP as the system of record. The online store should reflect accurate ERP-managed data instead of becoming a separate place where product details, availability, and pricing logic must be maintained again. This helps reduce mismatches, manual updates, and customer-facing errors.
How does direct-to-consumer eCommerce work with Business Central?
Direct-to-consumer eCommerce works with Business Central by allowing brands, retailers, manufacturers, and distributors to sell directly online while keeping product data, pricing, inventory, customer accounts, orders, and fulfillment tied to the ERP. With an ERP-governed approach, companies can grow direct online sales without creating a separate system of record outside Business Central.
How are online orders handled between eCommerce and Business Central?
Online orders should flow into Business Central in a way that preserves customer information, pricing, inventory, taxes, fulfillment details, and order history. When eCommerce is governed by Business Central, the ERP remains the operational source of truth for order processing instead of forcing teams to reconcile orders across separate systems.
How are promotions and discounts managed in Business Central eCommerce?
Promotions and discounts in Business Central eCommerce can be managed through ERP-governed pricing, customer groups, campaigns, discount rules, and product data. This helps companies keep online offers aligned with business rules instead of duplicating pricing logic in a separate website platform.
What should companies look for in a B2C eCommerce solution for Business Central?
Companies should look for a B2C eCommerce solution that keeps product data, pricing, inventory, promotions, customer accounts, orders, and fulfillment aligned with Business Central. They should also consider checkout performance, mobile experience, SEO tools, customer self-service, order continuity, and whether the solution requires middleware or duplicate business logic outside the ERP.
See It for Yourself
Experience What Built-In eCommerce Can Do for Your Brand
Ready to see how Nav-to-Net™ helps B2C businesses grow smarter – with faster launches, deeper visibility, and complete ERP control?
Let’s schedule a personalized walkthrough of your environment.
Experience eCommerce Managed Inside Business Central
See how Nav-to-Net™ transforms Microsoft Dynamics 365 Business Central into a fully integrated eCommerce platform. No middleware. No duplication. Just one source of truth for every order, customer, and product.
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