Sports, Recreation & Entertainment
Commerce Built for Active, High-Engagement Businesses
You’re in the business of promoting and enabling an active lifestyle – through apparel, athletic footwear, sports equipment, supplements, fitness technology, classes, memberships, and experiences. This may include selling to gyms, recreation centers, sports clubs, leagues, schools, training facilities, corporate wellness programs, or event operators, as well as directly to individual consumers. Nav-to-Net™ supports B2B, B2C, and hybrid commerce models, making it well suited for organizations operating at scale. With strong customer demand for online access and convenience, eCommerce represents a significant growth opportunity for this industry.
Adopting eCommerce in sports, recreation, and entertainment also introduces unique challenges. The objective is to make it easy for customers and organizations to access products, register for classes or memberships, and make informed purchasing decisions – while maintaining the expertise and service your brand is known for.
Common challenges include:
Organize for an Effortless Buying Experience
Whether you sell sporting equipment, recreational gear, branded merchandise, or entertainment-related products, a well-structured catalog is the foundation of a great online experience. Clear organization helps customers quickly understand what you offer – whether they’re shopping for performance gear, leisure products, or fan essentials.
Create categories that reflect how your customers think and shop. Organize by activity, audience, product type, or use case – such as Sports, Recreation, Entertainment, Outdoor, Indoor, Apparel, Equipment, Merchandise, Adults, Kids, or Teams. The structure adapts to your business, not the other way around.
Unlimited Categories & Flexible Browsing
There’s no single way customers browse – and no reason to limit how products are organized. With virtually unlimited categories and subcategories, you can tailor your catalog to support multiple buying paths.
Products can appear in more than one category, making them easy to find regardless of how customers search. For example, a branded hoodie could live under Team Merchandise, Apparel, and Casual Wear, while recreational equipment might appear under both Outdoor Activities and Family Recreation.
Multi-Dimensional Product Options
Make it easy for customers to choose the right product with multi-dimensional product options displayed in a clear, matrix-style format. Shoppers can quickly compare and select attributes such as size, color, fit, model, configuration, or package type – all from a single product page.
This approach supports everything from sports gear and recreational equipment to entertainment merchandise and promotional bundles, helping customers buy with confidence.
Centralized Content Management – Right in Your ERP
Deliver accurate, engaging product content with seamless integration into Microsoft Dynamics 365 Business Central / NAV. Manage descriptions, specifications, digital assets, and supporting documents directly from your ERP – no duplicate systems required.
With built-in WYSIWYG (What You See Is What You Get) editing, you control how content appears without writing a line of code. Update once, publish everywhere, and spend less time managing content and more time creating experiences customers come back for.
Anytime, Anywhere with Responsive Design
Ecommerce continues to evolve rapidly. Today’s customers no longer want to wait for a representative to register for memberships, book classes, or place orders – and printed catalogs are a thing of the past. They expect to access your online store anytime, anywhere, and on the device of their choice.
A consistent, always-available online experience strengthens your brand and keeps you top of mind. Nav-to-Net™ eCommerce for Business Central, built with Responsive Design, delivers a seamless website experience across desktop, laptop, tablet, and smartphone – without compromising functionality or usability.
With optimal viewing and the same browsing and ordering capabilities on every device, you gain a clear competitive edge. A true multi-channel ecommerce experience also improves customer service, allowing customers to access their account details, order history, and status wherever they are.
Configurator – Show Off Your Expertise
Nav-to-Net™ Configurator is a guided selling wizard designed to streamline complex buying decisions. It offers a smarter way to present products, packages, and experiences – while helping customers feel confident every step of the way.
Fully integrated with Business Central / NAV, the Configurator uses real-time items, attributes, pricing, and availability. This allows you to design a more intuitive buying journey while ensuring the information customers see is always accurate and up to date.
Below are a few examples of how the Configurator can be used in this industry:
Build Your Own Packages
Guide customers through a clear, step-by-step process to help them select the right products for their needs. For example, a team can build a complete soccer kit by choosing uniforms, gear, equipment, and accessories. Packages also create natural opportunities for upsells and cross-sells—without feeling pushy.
Custom Products
Simplify the sale of made-to-order or personalized products through guided configuration. Customers can select specifications, options, and features—such as sizing, materials, or performance attributes—while being educated throughout the process. This is ideal for custom equipment, apparel, or specialty gear.
Sell Experiences, Not Just Products
The Configurator isn’t limited to physical items. It can also power experience-based offerings. Customers can book camps, classes, trips, or events by selecting dates, locations, add-ons, and optional equipment rentals—all in a single, guided flow.
Personalized eCommerce Experiences
What sets great online stores apart is their attention to detail – offering options that make customers feel recognized and understood. In the sports, recreation, and entertainment industry, personalization matters, whether customers are purchasing for themselves, their family, a team, or an organization.
Running a personalized ecommerce experience doesn’t have to be complicated. Nav-to-Net™ gives you multiple ways to adapt to different customer needs while keeping everything efficient and manageable. When customers feel valued, they’re more likely to return – and spend more.
Flexible Order Options
From individual shoppers to teams, clubs, and organizations, it’s easy to offer pricing and purchasing options tailored to each scenario. Reduce confusion on both the front-end and back-end while supporting bulk orders, team pricing, or volume-based incentives that encourage larger purchases.
Advanced Promotion Engine
With diverse products, programs, and seasonal demand, promotions often overlap – ranging from store-wide sales and new-customer offers to targeted discounts and free-shipping thresholds. Nav-to-Net™ makes advanced promotions and coupon codes easy to set up, manage, and control, so you can stay agile without creating administrative headaches.
Automated Upselling & Cross-Selling
Personalized product recommendations help customers discover what they need – often before they realize it themselves. Automate upselling and cross-selling by displaying relevant products while customers browse or during checkout. Whether it’s complementary gear, accessories, merchandise, or add-ons, Nav-to-Net™ eCommerce helps increase order value while creating a more helpful and engaging buying experience.