Web services are sometimes overlooked when researching eCommerce solutions and features. And we get it; it’s not immediately obvious as to why it’s relevant and how you can benefit. In a nut shell, web services help devices communicate without complex and time-consuming coding to share business logic, data, and processes across a network. In eCommerce, web services can be used from mobile applications to ERP systems like Microsoft Dynamics NAV to share access to various sales catalogs and business data. Rules and structure can be set up in the server and web services make it so applications all understand one another, resulting in improved functionality and greater efficiency. In this customer case study snapshot, our second post in this series, we show you how this customer uses Nav-to-Net web services as a part of their B2B eCommerce strategy.
Growing B2B eCommerce in NAV
As a company that sells hot tubs and parts to dealers and customers, they have a large dealer and retailer network. Their Nav-to-Net B2B website focuses on offering an extensive range of spa and hot tub brands, product lines, and parts. They embrace eCommerce and have used it to secure significant revenue from online sales. Getting the right parts for the right product from their massive selection is what makes them a successful and trustworthy leader in this industry.
They chose the integrated Nav-to-Net solution to make it easy to use and manage for all their users including dealers, retailers, and the actual professionals carrying out the service to end customers. With integration to NAV, they can be sure that their B2B customers are getting the right catalogs, product pricing, and real-time order statuses.
How They Use Nav-to-Net Web Services
Prior to Nav-to-Net, dealers used an application to look up parts and download the product database. With the help of web services, the company has been able to consolidate all their business processes, making the information accessible whenever needed in real-time. Web services allows the application they use, Microsoft Dynamics NAV, and their B2B website to “talk” to one another so that users can receive updated status of inventory and pricing in real-time. Accurate information prevents misunderstandings and customer service disasters. Nav-to-Net is also built with Responsive Design and is available across multiple platforms; with seamless integration, it does not matter where and how the data is accessed because it will always be accurate.
Why It Works
As a large business leader in this industry, they rely heavily on NAV and its structure, customizing it to suit their business processes. They leverage the fact that Nav-to-Net is built in NAV and can adapt to those customizations without interfering with performance. They have an additional B2C website catering to end customers, all supported by Nav-to-Net. Web services and the dedicated B2B features of Nav-to-Net allowed them to quickly experience a positive return on investment. With all their systems talking to one another within their ERP, managing their websites and dealer network, including updating pricing, product information, availability, is simple with Nav-to-Net. They have the ability to do more with a strong tight integration to NAV and all their business processes gives them the footing to really propel themselves forward in eCommerce. Armed with the right tools and scalable technology, they are ready for the future.
Nav-to-Net B2B has multiple features that help to make the buying process efficient and smooth. From automated order process to online sales quotes, the solution covers a variety of business needs. Read more about our B2B solution here.
