Supply Chain eCommerce for Manufacturing, Distribution & Warehousing
Fully managed inside Microsoft Dynamics 365 Business Central – no external systems, no disconnected logic
Manufacturers, distributors, and warehousing organizations don’t just run eCommerce – they run complex supply chain operations. Pricing, inventory, customer-specific terms, fulfillment workflows, and approvals all need to stay aligned across the business.
Traditional eCommerce approaches introduce disconnected systems, duplicate logic, and ongoing synchronization challenges. Over time, this creates operational friction, data inconsistencies, and unnecessary overhead.
With Nav-to-Net™, eCommerce is fully managed inside Microsoft Dynamics 365 Business Central, allowing your entire supply chain to operate from a single, governed system.
Traditional platforms struggle to support true supply chain eCommerce, especially when critical data lives inside the ERP.
For manufacturers and distributors, the challenge lies in managing automation, inventory accuracy, and complex business rules across growing volumes and channels. Nav-to-Net™ meets this challenge with an ERP-governed eCommerce solution designed to match the pace and precision of your operations – while respecting and extending the customizations already in place within Business Central.
Nav-to-Net™ enables true supply chain eCommerce directly inside Business Central.
Integration Benefits Across the Supply Chain
Nav-to-Net™ eCommerce is 100% managed within Business Central & NAV, allowing it to adapt to the specific needs of your operation. Across manufacturing, distribution, and warehousing environments, large volumes of data and complex business rules across an invreasingly complex demand reliable, real-time synchronization. Our solution provides that foundation – keeping systems aligned, data accurate, and processes connected across the supply chain.
Efficiency Through Automation
Automation and real-time accuracy improve experiences across the organization. Customers interact with an intuitive front-end, while internal teams manage business processes, reporting, and content directly within your ERP. Because everything is fully managed within BC/NAV, synchronization happens in real time – eliminating manual effort, delays, and rework
Increased Revenue Opportunities
Selling directly to customers through eCommerce opens new revenue channels. Nav-toNet™ supports broader commerce strategies by enabling partners, suppliers, dealers, and vendors to participate – reducing reliance on intermediaries. Manage multiple storefronts, products, and services while maintaining a consistent, professional customer experience.
Supply Chain Optimization
Managing supply chain operations requires simplicity across complex systems. Whether manufacturing or distributing, Nav-to-Net™ adapts to your operational model and business rules. By keeping commerce fully aligned with Business Central, processes are streamlined across roles, data, and technologies – delivering greater visibility, control, and efficiency throughout the supply chain.
Transforming eCommerce for Your Customers
This is primarily a B2B environment, but B2C practices can be adopted to enhance the experience where appropriate. Behind every decision-maker are people who still value personalization, ease, comfort, and security. By leveraging your existing Microsoft Dynamics 365 Business Central environment, you can create meaningful and consistent customer experiences.
Customizable Features
eCommerce solutions are not one-size-fits-all. Just as Microsoft Dynamics Business Central/NAV can be configured to suit your business, your eCommerce solution should be equally flexible. Nav-to-Net™ makes it easy to define rules and constraints to manage the unique challenges found across this broad industry.
Enhanced Order Taking
Order taking and processing are centralized directly within Business Central. Customers, partners, and vendors can place orders anytime, from anywhere, while inventory management and fulfillment remain within a single system. Always Take Orders™, exclusive to Nav-to-Net™, ensures orders are never missed. The solution can be configured to match your workflows, including order review before financial posting and support for custom order validations.
Wish Lists and Order Guides
For returning customers and recurring purchase orders, Nav-to-Net™ eCommerce simplifies the setup of repeat orders, online payments, and shipping or delivery notifications – managed through BC/NAV. Automating these processes removes guesswork and ensures customers receive what they need, when they need it. Orders can be adjusted at any time for added flexibility.
Engage with Customers
As customers browse and place orders, they have access to account details, order history, status updates, payments, shipping notifications, and more. This transparency increases satisfaction and builds trust. By offering greater control and visibility, customers feel supported and are more likely to continue doing business with you.
Investing in the Future
Manufacturing, logistics, and distribution eCommerce have the potential to deliver substantial returns through focused investments in Business Central/NAV integration and the right eCommerce technology. Maintaining a professional, highly functional online presence requires every aspect of the eCommerce site to be thoughtfully designed and accessible to users anywhere, at any time.
International Platform
Expand your business by offering a truly global solution. Nav-to-Net™ supports multi-language, multi-currency, and multi-region capabilities, enabling you to provide consistent eCommerce experiences for international and overseas operations.
Multi-Screen Strategy
Technology continues to advance, and customer behavior evolves alongside it. Responsive Design allows you to take full advantage of mobile commerce, delivering a consistent and optimal shopping experience across all devices.
Multiple Websites and Catalogs
Manufacturing eCommerce often involves multiple audiences and business models. Nav-to-Net™ supports multiple websites and catalogs, allowing you to tailor experiences and offerings to each segment with precision.
Manufacturing and Distribution eCommerce FAQs
These manufacturing and distribution eCommerce FAQs answer common questions companies ask when evaluating Business Central eCommerce, including online ordering, inventory visibility, customer-specific pricing, repeat purchasing, disconnected systems, and ERP-governed commerce.
For manufacturers and distributors, eCommerce needs to reflect the same products, pricing, inventory, customers, orders, approvals, and fulfillment workflows managed inside Microsoft Dynamics 365 Business Central.
How does eCommerce work with Microsoft Dynamics 365 Business Central?
eCommerce works with Microsoft Dynamics 365 Business Central by connecting the online buying experience to ERP-managed products, pricing, inventory, customers, orders, approvals, fulfillment workflows, and financial data. For manufacturers and distributors, the most important question is whether the website simply syncs with Business Central or whether eCommerce is governed by Business Central as the system of record.
With Nav-to-Net™, eCommerce is managed inside Business Central, helping manufacturers and distributors keep online selling aligned with ERP operations. This reduces the need to maintain separate product data, pricing logic, inventory rules, and customer workflows across disconnected systems.
Why should Business Central be the source of truth for manufacturing and distribution eCommerce?
Business Central should be the source of truth because it already manages the data and workflows that affect every order – including products, pricing, inventory, customers, approvals, fulfillment, and financial information. When those areas are managed separately in an eCommerce platform, companies can end up with duplicate data, conflicting rules, delayed updates, and extra manual work.
Nav-to-Net™ keeps eCommerce governed by Business Central, helping manufacturers and distributors deliver a more accurate online buying experience while keeping the ERP at the center of every customer, product, and transaction.
What makes eCommerce more complex for manufacturers and distributors?
Manufacturing and distribution eCommerce becomes more complex when online buying needs to reflect the real rules of the business. Manufacturers may need to manage complex products, detailed product data, approvals, quoting, production-driven workflows, and fulfillment constraints. Distributors often need fast ordering, reliable availability, account-based buying, repeat purchasing, and customer-specific pricing.
For these businesses, eCommerce cannot be treated as a basic storefront. It needs to reflect the ERP logic behind the business. Nav-to-Net™ helps manufacturers and distributors bring online commerce directly into Business Central, so the website works with the same data and rules that already run the company.
How does eCommerce show accurate inventory from Business Central?
A Business Central eCommerce solution can show accurate inventory and availability online when the storefront is aligned with ERP inventory data. This gives customers better visibility before placing an order and helps internal teams reduce follow-up, overselling, and order corrections.
Nav-to-Net™ helps keep inventory visibility connected to Business Central, so customers can make better buying decisions while the business maintains control over inventory information.
Can Business Central support online ordering for distributors and manufacturers?
Yes. Business Central can support online ordering for distributors and manufacturers when eCommerce is built around ERP-managed products, pricing, customers, inventory, approvals, and order workflows. For these businesses, online ordering needs to support more than simple checkout – it often needs to reflect account rules, customer-specific pricing, approved products, fulfillment requirements, and repeat purchasing patterns.
Nav-to-Net™ helps companies provide online ordering while keeping Business Central as the source of truth for order processing and customer-specific business rules.
How can manufacturers and distributors reduce manual order entry with eCommerce?
Manufacturers and distributors can reduce manual order entry by allowing customers to place orders, repeat previous purchases, view product availability, and access account information online. This reduces the need for teams to rekey orders from emails, phone calls, PDFs, or spreadsheets.
When eCommerce is governed by Business Central, orders can follow ERP-managed pricing, inventory, customer, and fulfillment rules. This helps reduce duplicate entry, pricing conflicts, order corrections, and the need to reconcile information between separate systems.
Can customers place repeat orders online through a Business Central eCommerce portal?
Yes. Customers can place repeat orders online when the portal supports order history, saved lists, reorder tools, and account-based buying. This is especially important for B2B manufacturing and distribution customers who frequently reorder the same products or buy from approved lists.
Nav-to-Net™ can support repeat-order experiences while using Business Central data and workflows, helping customers order more efficiently without increasing manual work for internal teams.
What should manufacturers and distributors look for in an eCommerce solution for Business Central?
Manufacturers and distributors should look for an eCommerce solution that keeps products, pricing, inventory, customer accounts, order history, approvals, fulfillment, and business rules aligned with Business Central. They should also consider customer-specific pricing, repeat ordering, inventory visibility, order continuity, and whether the solution requires middleware or duplicate business logic outside the ERP.
The most important question is whether eCommerce is simply connected to Business Central or actually governed by Business Central. For manufacturers and distributors, that difference can affect pricing accuracy, inventory visibility, order processing, customer experience, and long-term system complexity.
See how Nav-to-Net™ supports other industries running Business Central and NAV.
Experience eCommerce Managed Inside Business Central
See how Nav-to-Net™ transforms Microsoft Dynamics 365 Business Central into a fully integrated eCommerce platform. No middleware. No duplication. Just one source of truth for every order, customer, and product.
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