Effective organization and proper product presentation in eCommerce yields many benefits for your business and customers. Imagine you are looking for a particular shirt in a very messy room with clothes littered everywhere; clothes are hiding in drawers, hanging in closets, strewn haphazardly across the floor. There is no discernible organizational scheme. You would have to look in every spot and check to see if it is the item you want; that takes times and effort just to find the one item.
Excessive clicking makes for a poor eCommerce experience with many clicks back and forth to find something. To help alleviate this annoyance for your customers, your webshop needs organization through effective categorization, powerful search functions, and clear presentation of your items. This is especially true when your products have multiple variants and they are displayed on separate item pages. Multi-dimensional product variant item pages are a way to mitigate this and help you create cohesive and easy to use pages.
The Situation
If a customer likes something, they may want to buy multiples of that item or buy one in every colour. If they appreciate the quality of your items, it’s understandable that they would want to share their great finds with friends and family.
But instead of customers being able to do that all in one page, they would have to click back and forth from item page to item page, whether to purchase or simply look at the same item but in a different colour. The back and forth not only increases the time spent for any given order but increases the risk of shoppers getting confused and flustered. This scenario on a mobile device would be even more frustrating. Many eCommerce websites still aren’t built with Responsive Design and because of this, user experience suffers.
The Solution
Multi-dimensional product variant pages are item pages that show products with different dimensions (colour, size, style) in an easy to understand matrix or grid. It also has the ability to use various filters to further differentiate products. For example, filters can help separate the variants by material, season, purpose, and more. Because Nav-to-Net™ is tightly integrated with Microsoft Dynamics NAV, it also means that all pricing and availability information is available and correct, even variant prices.
This keeps every relevant product detail and all variants on one page to reduce clutter and minimize back and forth and time spent ordering. The grid presentations also eliminates the need to have long lists of products which is difficult and tedious to go through.
Complex Orders Made Easy
Multi-dimensional product variant pages make easy work out of a clothes order that looks a little like this: Blue Shirts (5 medium, 3 small), red shirts (2 large, 4 medium), green shirts (2 small, 3 large). This kind of complex order with multiple colours, sizes, and quantities can literally be done all at once and added to the shopping cart without ever leaving the page. This can work for customers ordering for a sports team or camp for example, where different colours and different sizes comprise a typical order.
Product Presentation in a NAV Webshop
The way you present your product catalog is important, including the kind of content you use. Nav-to-Net™ has content management right in NAV so you can update text and images easily from within NAV to make sure customers get the whole picture. Nav-to-Net™ allows you to manage all aspects of the item page, including how you present the various colours and up close images of the product details. Be sure your content is not bland and inspires the customers to buy. Ratings and reviews can also be managed in NAV and that social proof can help sway customers decisions.
Nav-to-Net™ is a feature-rich eCommerce solution, dedicated to NAV integration and improving the overall eCommerce experience.
Explore our feature guide for more information. If you would like a demo, just ask!
