Recap: Why Proper Integration is Important to Successful eCommerce

It’s no secret that integration is an essential part to your eCommerce business. With all the add-ons and applications, different 3rd party systems, and various programs to run all the components that make up your webshop, it can be overwhelming – not just for you but your ERP system. Without proper integration in place, your webshop will never run as smoothly or efficiently as you need it to.

Integrating your webshop to your back-end ERP system, like Microsoft Dynamics™ NAV (formerly Navision), allows you to focus more on your customers and how to move your business forward. A smart eCommerce platform will address all your niggling pain points and struggles. Agility, flexibility, and scalability are paramount to your eCommerce business as the industry continues to grow and change at a rapid pace.

At Digital Vantage Point, we think integration is the core to a successful webshop. We build exclusively for Microsoft Dynamics™ NAV customers and tailor it to their unique business needs. We’ve written about this topic a few times, covering it from different angles to express how integral it is to any eCommerce business’ success.

Let’s start off with The Integration Epiphany.

Short and sweet, but gets right to the point. We reference the movie You’ve Got Mail to explain that all important connection from your webshop to your ERP system.

Next, you might like to read: Pivot – E-Commerce Lessons from a Friends Episode

We liken the experience of implementing and integrating your eCommerce solution to buying a couch, using a Friends episode for inspiration. This blog post outlines the process and where some pitfalls could come into play. We discuss the change in mindset that has to take place in order to truly succeed in eCommerce.

We’ve written a whitepaper! The Importance of Integration

Visit our Resource Library on our website to read our whitepaper on integration. You can also view our other resources and videos to get a better feel of how our product Nav-to-Net™ works. This whitepaper we’ve written will show you the right way and the wrong way to integrate and what benefits you can expect from proper and seamless integration of your webshop to Microsoft Dynamics™ NAV.

Talk to us about how we can help you achieve your eCommerce goals. | [email protected]

See Nav-to-Net™ in action | Request a demo

What are your thoughts on integration in eCommerce? Let us know in the comments!

About the Author

Michael Kulik is the founder and President of Digital Vantage Point. Their flagship product, Nav-to-Net, is the only embedded eCommerce solution that can be 100% managed from within Microsoft Dynamics 365 Business Central.

Michael is responsible for leading the corporate strategy for technology and architecture of the software to ensure the product remains at the forefront of the industry.

You can find Michael on LinkedIn.

Experience eCommerce Managed Inside Business Central

See how Nav-to-Net™ transforms Microsoft Dynamics 365 Business Central into a fully integrated eCommerce platform. No middleware. No duplication. Just one source of truth for every order, customer, and product.