It’s easy to imagine a B2C eCommerce website built with Responsive Design. After all, online shopping extends to all platforms and can happen at any time. Responsive Design makes it quick and easy for customers to browse and make purchases anytime and anywhere.
But what about B2B?
There is still value to becoming responsive if you run a B2B webshop. With advances in technology, your customers are more connected than ever. They have an immense amount of information at their fingertips and the ability to conduct business anywhere. Mobile sites/apps and integrated technology has changed the way business is conducted.
Empower Sales Representatives
You want to give your sales people all the tools and resources they need to support customers. Order taking and handling can be done anywhere, through laptop, tablet, or mobile. Consistent and integrated with NAV, it’s secure and safe, with never a dropped order (especially with Always Take Orders™ exclusive to Nav-to-Net™.) Real-time synchronization means you will always have the correct information and pricing. But it’s flexible as well! Depending on who you’re seeing, Nav-to-Net™ allows you to show customers different catalogues or websites with corresponding prices or exclusive items and manage it all within Microsoft Dynamics™ NAV.
Speed Counts
Speed implies convenience in an eCommerce website; customers found what they were looking for and the checkout process was smooth. Quick cart functionality can speed up the process with familiar clients as it allows them to pick only the items they want without browsing. This can be helpful in B2B webshops because depending on your business, those purchases can happen like clockwork. For example, Engineering Company calculated that they need 20 boxes of Part A and 10 boxes of Valve B on a bi-monthly basis. Quick cart in Nav-to-Net™ will enable them to get what they want when they want without wasting time. In that situation, it’s also possible to set up standing order guides for businesses via a customized wish list.
Nav-to-Net™ Quick Cart Option
One Step Checkout in Nav-to-Net™
With Responsive Design, you’re making your unique business processes available through any device. You can easily show customers and clients pertinent product information without sacrificing quality.
Decision-Making Can Happen Anywhere
For your prospective clients and business partners, you understand that sometimes the sales process is a lot longer, requiring extensive research, fact-checking, meetings, approvals, and more. With Responsive Design, it’s quite possible for your clients to do their own research on their own time, wherever and whenever they want. In order to stay top of mind, you must stay top of the rankings. With the new Google update, mobile-friendly sites will be shown in favour of sites that aren’t. For prospective customers doing research, you will be making a good online impression no matter where they choose to access your site. Put yourselves in the mind of your clients – there are so many opportunities for business to happen and disregarding mobile would be a huge disservice.
Better Brand Management
Additionally, your B2B clients will have high expectations. They take into consideration your product as well as your company image and brand identity. Your online and brand presence is important. With Responsive Design, you will be presenting a unified image, consistent with your messaging and brand identity. Clients will relate to that and will have a more positive impression of your company. Having a great responsive eCommerce site conveys that you are technically savvy, up to date, and you care about how your customers perceive you as you understand the balance of style, design, and relevant content.
Built with Responsive Design, Nav-to-Net™ is a B2B/B2C/B2E ready eCommerce solution built exclusively for Microsoft Dynamics™ NAV. We hope to encourage you to think outside the box when it comes to what eCommerce can do.
Talk to us today to see how we can elevate your business.
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