Search within your eCommerce website is one of those features that your website needs but doesn’t always get the most attention. It’s not a “high priority” feature that is constantly tweaked and managed. But why not? While it is generally a standard feature, there are more benefits than you think and it impacts the overall online experience of your customers. It’s where customers tend to start their journey and can go far beyond a basic search. This includes parametric search, product search ranking, and ways you can manage search results from behind the scenes.
Customers Get What They’re Looking For
With strong search features in your webshop, your customers obviously benefit from finding the right stuff faster (emphasis on the right stuff). This has the potential to increase conversions. The way search is used on your website can also give customers the opportunity to discover products similar to what they were looking for, allowing them to explore different possibilities. For example, the search for medium roast coffee might bring up the exact blend they thought they wanted, but they are now alerted to the various coffee blends that they also might enjoy. Overall, effective search within your website will result in higher customer satisfaction because of less wasted time and effort and a more pleasant shopping experience.
Business Benefits
By having robust search functions on your eCommerce website, you improve sales and overall experience by directing customers directly to what they are looking for quickly. When search is easy to use and provides the desired results, it means it is more likely to be used more often, leading to more time spent on the website.
The product search ranking feature allows you to manipulate search results so items (particularly older or overstock items) can receive better visibility. You can also use integrated analytics and reports in Nav-to-Net™ to see how customers are using the search functions and what they are looking for. See the patterns in customer behaviour and adjust your strategy accordingly.
Beyond the Basic Search
The basic feature has a search bar where customers put in the item or keyword they are looking for and the website comes back with all the relevant results. But in order for this to be intuitive, the search results need to be managed in a slightly more complex way. Nav-to-Net™ has applied new technologies to deliver more robust search results that include sort criteria and result ranking by weight. These search rules are all managed in NAV without the need to touch any code.
Parametric search in Nav-to-Net™ is a guided search tool that customers can use to quickly locate what they’re looking for through a set a criteria. The search attributes are also managed in NAV.
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Search is something that is expected In any eCommerce website, but it can have such a big impact on how you do business. Nav-to-Net™ has a number of search features that can take the guesswork out of otherwise complicated management processes.
For more information, why not request a quick demo?
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