How can we make good webshop search great? Good search functions on your eCommerce website means that customers find what they are looking for quickly and easily. It is efficient in interpreting keywords into relevant search results, and can include auto-complete options or search for item number, name, and description. For example if a customer wanted to find a specific product but couldn’t remember the exact name, they could put in descriptor words to find the item they want. Search functions can also be used to bypass categories if a shopper didn’t feel like they had the time to go that route or just prefer the search bar as their primary approach to online shopping. Having good search alone really improves user experience and it’s become one of the expected features of any eCommerce website. In today’s business environment, good needs to become great.
What is Product Search Ranking?
Here’s how we can make it great. We can go one step further and turn search results into upsell tools without being pushy or aggressive. Product search ranking gives your business opportunity to gently suggest cross and upsell items by presenting specific items (of your choice) as top search results. Customers generally need to actually click on items to see the related items or things that customers have also bought. Some shoppers are very focused and jump straight into search rather than exploring the website and clicking around. Product search ranking can present items to customers as search results while giving business users more control over promoting and selling inventory, especially overstock or older items.
How does it work?
See this video on how easy it is to use and see the real-time updates thanks to the tight and seamless integration to NAV of Nav-to-Net™. The product search ranking feature can be used and managed on an individual item basis without coding. The process of generating search ranking numbers can be automated as well in Nav-to-Net™.
Additional Search Features
Parametric search also helps elevate user experience, particularly if you have a large and very extensive and detailed product catalogue. It helps users narrow down by criteria, zooming in on the products that would meet their exact needs.
Nav-to-Net™ is a feature-rich eCommerce solution that benefits both customers and businesses. Request a demo to see what it’s all about.
