Automotive & Aftermarket
Effective Solutions for All Things Automotive
In the automotive industry, companies are faced with several challenges as they transition into an online space. In addition to the move towards digital, there is more emphasis placed on the customer, giving them more access and power. Customers in a B2B space look for their information online while clients in B2C spaces value the flexibility, transparency, and convenience of an eCommerce website. An integrated Business Central/NAV webstore can alleviate many of these industry-specific problems.
Nav-to-Net™ can help you face challenges such as:
- Maintaining brand consistency with customers at all contact points
- Harmonizing complex business processes in a dynamic and growing market
- Growing relationships with manufacturers, supplier, dealers, service providers, and more
Managing Moving Parts
Working in the auto industry, lots of planning has to happen for business to operate smoothly, taking into consideration changing technology, customer behaviors, and several other internal and external factors. Achieve optimum connectivity between your warehouse, logistics, stores, and customers with a seamlessly integrated eCommerce solution. Nav-to-Net™ uses your unique business logic and enhances it. Order management and inventory is simply managed from Nav-to-Net™, minimizing errors, redundancies, and ultimately your costs. A technically sophisticated solution helps you remain competitive and gives you the confidence to respond to whatever situations come your way.
All-in-one Solution
Comprehensive
Nav-to-Net™ is a comprehensive solution that has the flexibility and power of many contained in one platform. There is strength in consistency, not only in management but also in branding. Brand loyalty is important to customers in the auto industry – it’s typically a longer process and the journey they go on requires expert management.
Maximize
Nav-to-Net™ is a multi-website solution that supports you having as many catalogs as you need to support your business. There are also multi-language capabilities so you can reach a global audience. Maximize efficiency with a B2B/B2C/B2E-ready platform all managed in one place. Be consistent in your business operations. See the overall picture and act accordingly with confidence in real-time.
Mobile-Friendly
Built with Responsive Design, you can reach your customers on multiple channels, increasing their access and improving your brand image. Have a presence wherever your customers are and never lose a chance to connect through your many contact points. Exceptional customer service can be achieved, and it is all taken care of from Nav-to-Net™.
Enhancing Sales with Configurator
A product configurator can be used for building cars or something service-based like creating a unique service maintenance package. The possibilities are endless. Nav-to-Net™ Configurator allows users to easily create and manage multiple configurators within Business Central/NAV while being seamlessly integrated with existing items, attributes, prices, and availability. Multidimensional variants, such as tire size, tread, brand, and vehicle, can be incorporated to make the shopping process as rich and inclusive as possible. It also educates them on the parts that make up a car, things they should pay attention to, and even set boundaries. For example, some engines don’t go with certain gearings.
Configurator can also be used to create a service package or put together a project that requires quotes. Maintenance packages, for example, allow users to pick a date, type of service they want, and any additional products they may need to purchase. It adds up everything and presents it neatly and elegantly. As every business is different, Configurator is flexible enough to adapt to your unique business logic already existing in Business Central/NAV.
Upsell and Cross-Sell
Unlock incremental value at every stage of the buying journey. In industries such as automotive, products are naturally complementary – creating meaningful opportunities to enhance each order. Nav-to-NetTM enables you to surface related items as customers browse or present them at the optimal moment within the Nav-to-Net™ Configurator.
When customers are configuring a product, they are already focused on building the right solution. This is the ideal moment to introduce relevant upsell and cross-sell options – driving higher order value while improving the overall buying experience.
Build Meaningful Business Relationships
Strong relationships are built on insight, relevance, and trust. With full visibility into purchase history and customer data, Nav-to-Net™ enables organizations to engage customers more thoughtfully and consistently across every interaction.
Features such as Wish Lists can be transformed into guided order tools, helping customers navigate the buying process with clarity and confidence. Combined with sales representative recommendations and customer-specific information, these capabilities create a more personalized and supportive experience – one that strengthens loyalty and long-term retention.
The same level of personalization extends to B2B dealers and suppliers. Secure logins can present dealer-specific pricing, availability, and workflows tailored to their unique sales models. Separate catalogs can be made available with ease, ensuring each audience sees only what is relevant to them.
By giving customers and dealers transparency – through order tracking, price and availability alerts, and fast reordering – Nav-to-Net™ empowers better decision-making and builds trust. And when trust is established, sustainable growth follows.
Product Presentation and Management
In industries with expansive product catalogs, clarity and organization are essential. With multiple brands, makes, models, and parts to manage, Nav-to-Net™ provides the structure needed to keep even the most complex catalogs intuitive and easy to
navigate.
Unlimited categories and attributes allow products to be clearly defined, filtered, and organized. This flexibility supports a logical catalog structure that keeps everything in its place – making it easy for first-time visitors to explore, while enabling returning customers to find exactly what they need with minimal effort.
Fast And Simple
Attribute-based search (also known as parametric search) is available out of the box with Nav-to-Net™, giving customers a faster, more precise way to find products. By defining a set of criteria, users can quickly narrow results and bypass irrelevant options – making search more efficient than traditional browsing.
Guided search further enhances discovery by allowing customers to select attributes that match their needs, quickly refining even the largest catalogs.
Smooth Shopping
Once customers find what they’re looking for, the buying experience remains seamless. Quick cart functionality, one-step checkout, and directly into Business Central ensures orders flow smoothly through your unique sales process.
By removing friction from checkout and fulfillment, Nav-to-Net™ enhances the overall user experience and helps increase conversion rates across your webstore.
Personalized User Experience
Nav-to-Net™ enables customers to interact with your webstore in the way that suits them best. Personalized navigation and attribute-based filtering help buyers quickly narrow options and find the right products.
Whether selecting tire sizes by vehicle model, filtering by specifications, or refining by detailed attributes, customers can confidently make informed purchasing decisions – creating an intuitive experience that encourages discovery and repeat business.
See how Nav-to-Net™ supports other industries running Business Central and NAV.
Experience eCommerce Managed Inside Business Central
See how Nav-to-Net™ transforms Microsoft Dynamics 365 Business Central into a fully integrated eCommerce platform. No middleware. No duplication. Just one source of truth for every order, customer, and product.
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