Electronics & Technology
eCommerce Built for Scalable, High-Growth Technology Businesses
The electronics and technology industry is highly diverse and continues to evolve rapidly, spanning consumer electronics, communication and productivity devices, entertainment technology, and the associated parts, services, and supplies that support them. As digital experiences become the standard, organizations are increasingly looking for a cohesive eCommerce solution that can scale alongside their business.
Nav-to-Net™ supports both B2B and B2C business models, helping organizations extend their reach while maintaining operational control. By managing commerce directly within Business Central, Nav-to-Net™ enables meaningful customer experiences while streamlining core business processes.
Here’s how Nav-to-Net™ can make a difference:
- Support both B2B and B2C customers while managing all website components within a single, ERP-governed platform
- Deliver competitive pricing and responsive customer service without compromising quality or accuracy
- Manage extensive product catalogs across multiple brands, product lines, and services using powerful content management capabilities
Responsive Design for Business Anywhere
In the electronics and technology sector, customers expect modern, seamless digital experiences across every device. Nav-to-Net™ eCommerce for Business Central supports this through responsive design, allowing customers to browse, order, and manage their interactions from desktop, tablet, or mobile without compromise.
Responsive design also ensures a consistent look and feel across all channels, supporting strong brand presentation and a unified customer experience. Because a single site adapts automatically, ongoing maintenance is simplified – eliminating the need to manage separate mobile versions and allowing teams to stay focused on innovation and growth.
Making Customer Service a Priority
No matter how customers choose to interact with your website, Nav-to-Net™ ensures you’re ready to support them. Seamless integration and automated processes reduce manual effort, allowing teams to focus on building stronger customer relationships rather than simply processing orders.
Powerful Search
Help customers quickly find what they’re looking for with attribute-based search (also known as parametric search) and other advanced search capabilities. Well-organized categories further improve discoverability. Whether customers are searching for a specific keyboard, a new TV, or a general tablet-type product, they can easily navigate your ERP–native website and find relevant results.
Customer Accounts
Give customers greater control over their experience. Customers can view purchase history, order status, and profile information, while managing recurring orders with ease. B2B customers benefit from personalized recommendations and accountspecific functionality. These self-service capabilities help reduce support costs while enabling customers to manage transactions from start to finish.
Reliable eCommerce
Always Take Orders™ provides peace of mind by ensuring orders are captured reliably, even during unexpected disruptions. Customers avoid lost orders or miscommunication, while real-time synchronization enables timely responses and consistent service.
Facilitate Research to Boost Sales
User and expert reviews help convince customers to purchase. This is especially true for items such as smartphones or TV’s; customers will research and read as many reviews as much as possible. There are many sources for this kind of information. Your Business Central/NAV webshop should aim to provide as much information as possible, keeping customer attention for longer and being the trusted resource. Important features here are content management and ratings and reviews.
Ratings and Reviews
Automated or moderated, it is your choice in Nav-to-Net™. Social proof goes a long way to establishing your credibility and gaining customer trust. Ratings are automatically calculated and presented online in real-time.
Advanced CMS in Business Central / NAV
The most basic of research starts in reading product descriptions and specifications. The ease of content management in Nav-to-Net™ allows you to update quickly and as often as you like. Customers will always get the most correct information available.
Manage Files
Your Business Central/NAV-integrated website content is not limited to copy; files and images can be invaluable. Show customers high resolution pictures of the product, videos, expert opinions, user guides, and more to help customers make more informed decisions.
Configurator for Enhanced Shopping Experience
Our Configurator tool helps customers build custom products and packages with confidence. Through guided selling, customers are led through well-defined questions, steps, and options – helping them choose the right configuration when requirements are complex or decisions aren’t straightforward.
The Configurator works directly with Business Central/NAV items, attributes, pricing, and availability, ensuring accuracy from selection through order placement. Multiple configurators can be created to support different use cases, and completed configurations flow directly into BC/NAV as orders. The result is a streamlined buying experience that simplifies complex sales without unnecessary effort or resource drain.
Future-Proof Your Business
In the technology industry, change is constant and customer expectations evolve quickly. Staying competitive means anticipating shifts rather than reacting to them. That requires a strong foundation built for scalability, adaptability, and long-term performance.
Nav-to-Net™ is designed to help organizations maximize their Business Central/NAV investment as eCommerce grows alongside the business. The platform scales without disruption, allowing new features, enhancements, and customizations to be introduced as needs evolve – so your solution continues to support growth without requiring replacement.
Experience eCommerce Built Inside Business Central
See how Nav-to-Net™ transforms Microsoft Dynamics 365 Business Central into a fully integrated eCommerce platform. No middleware. No duplication. Just one source of truth for every order, customer, and product.
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