Event Planning & Management
eCommerce Designed for Complex Event Operations
Event planning and management encompass a wide range of activities, from venue coordination to managing volunteers, vendors, and partner organizations. Whether supporting large-scale business trade shows or private events such as weddings, success depends on careful planning, coordination, and execution.
Extending event operations through an eCommerce solution enables organizations to scale more effectively and support additional customers and business relationships. With many moving parts influencing outcomes, having a centralized, ERP-governed commerce foundation helps bring structure, efficiency, and consistency to event management.
Nav-to-Net™ is a solution that caters to industry-specific challenges such as:
- Accommodating a variety of customers, businesses, and events, and making them all happy
- Executing events smoothly from beginning to end
- Increasing attendance with simple event registrations
- Giving the right amount of attention to each event
- Moving quickly to make changes to existing orders or event details
- Synching data and making sure everyone can see what's going on
- Having systems put in place for administrative tasks, saving you time and effort
Adapting to Variety
Venues can be large or small, include a variety of spaces used for different purposes, and often host multiple events at the same time. For example, Ballroom A may be used for a wedding, Hall 3 for a business conference, and an outdoor space for a high
school reunion. From setting up booths at a convention to coordinating a fashion show or charity event, each scenario requires close management to ensure events are executed smoothly.
Your eCommerce solution should be closely aligned with Business Central so customizations and business processes remain connected. Your team is flexible – your eCommerce solution should be as well. Nav-to-Net™ supports B2B, B2C, and B2E models, with extensive customization options to adapt to varied event requirements.
Managing Different Parts – Operations and Logistics
You need a comprehensive solution that takes into consideration all business processes already in place within Business Central/NAV. Day-to-day operations are varied, time-sensitive, and involve activities across multiple departments.
Quick Changes
Preparing for an event is often a lengthy process, and last-minute changes to event details or customer requirements are expected. With Nav-to-Net™, updates to orders can be made directly within BC. This ERP-governed approach allows teams to change direction quickly, ensuring no lost time and reinforcing customer confidence.
Be a One-Stop Shop
Booking a venue sets many activities in motion, including coordination with vendors, caterers, transportation providers, and more. Events may include multiple booths, each with specific electrical, A/V, or connectivity requirements. Our eCommerce solution enables everything submitted through the front end to be managed in real time within Business Central, ensuring accuracy and eliminating data loss.
Technical Side Sorted
The operational details of your business are fully supported with Nav-to-Net™. Core processes such as accounting and billing are handled directly within Business Central, and the platform supports multiple payment methods to accommodate a diverse range of vendors and customers.
Better Organization for Enhanced Experience
Category Management
Whether by event, service, price range, or vendor, help your customers locate what it is that they need on your website. Nav-to-Net™ allows you to create a virtually unlimited number of categories and subcategories and list items under multiple categories.
Pricing Options
Given the nature of your business, you may offer early bird specials, standard rates, on-site rates, and last-minute pricing to customers. With many events going on, all with different dates, this can quickly become challenging. Nav-to-Net™ can help you manage all aspects so you can keep track.
Customer Accounts
Customers will be able to see their purchase history in real time as well as edit their profile information, including contact information and notifications. Accessed easily from Business Central/NAV, this makes customer account management and building that important relationship simple.
Nav-to-Net™ Features that Add Value
- For customers booking a space, ordering furniture, or requesting other services, you can set up and process easy-to-use order forms.
- Submission Manager in Nav-to-Net™ can be configured so people can register for events, order tickets, receive a call-back, set up an appointment or consultation, etc.
- SEO enhancements and Google Analytics integration allow you to monitor site activities and helps you be more visible for customers.
- Superior content management in Nav-to-Net™ allows you to update events and services, news and announcements, promote new events as they come, and generally make each and every event successful. This marketing effort brings about more positivity and will in turn, bring more business.
Customer Satisfaction with Nav-to-Net™
In event planning and management, customer satisfaction depends on many factors. Clear item descriptions, along with supporting images and videos, help present a complete view of venues and services so customers understand exactly what’s being offered. Cross-selling and upselling further support decision-making, as customers may not always realize what they need until relevant options are presented. Showing related items and accessories – even at the shopping cart stage – helps create a more complete and confident purchasing experience.
Ratings and reviews give customers and businesses a voice, allowing them to share feedback and insights. This input supports continuous improvement while also serving as valuable social proof for prospective customers conducting their research.
To deliver an ideal experience for both customers and businesses, it’s important to make research simple and accessible. Information is available directly on your website, kept up to date, and presented through responsive design to support all viewports.
Experience eCommerce Built Inside Business Central
See how Nav-to-Net™ transforms Microsoft Dynamics 365 Business Central into a fully integrated eCommerce platform. No middleware. No duplication. Just one source of truth for every order, customer, and product.
Our Partners
