Jewelry & Luxury Goods
Where Precision Commerce Meets Premium Brand Experiences
You operate in an industry centered on craftsmanship, beauty, and value. This includes selling finished jewelry, custom pieces, jewelry-making supplies, precious metal findings, and related tools. Whether serving end consumers or supplying businesses involved in manufacturing and design, Nav-to-Net™ supports both B2B and B2C business models with equal precision.
In the B2C space, your website should be a refined environment that showcases your products and reflects the quality of what you sell. It’s essential to offer the same level of personalized attention and thoughtful recommendations online as customers would expect in a physical store.
For B2B organizations, selling wholesale precious metal findings, supplies, equipment, and components requires precise control over inventory and order workflows. At the same time, the buying experience must consistently convey quality, trust, and service – expectations that Nav-to-Net™ helps meet through ERP-governed commerce.
Categories and Catalogs in Nav-to-Net™
Jewelry and luxury goods bring together customers, buyers, vendors, and suppliers in a single commerce experience. Whether selling fine jewelry, luxury accessories, or premium goods, customers can browse and shop in the way that feels most natural to
them. With a virtually unlimited number of categories and subcategories, items can be listed in multiple ways – by product type (necklaces, rings, bracelets), collection, designer, craftsmanship, style (statement, classic, vintage), materials (gold, silver), precious stones (diamonds, rubies, sapphires, emeralds), and more.
Multiple catalogs can also be created to support different customer segments, partners, markets, or collections. Fully managed within Business Central, this approach makes it easy to target specific audiences with the right products and pricing – while maintaining control and consistency across your luxury goods experience.
Awesome Presentation of Products
Compelling and comprehensive product pages help sell to customers and provide a positive impression. Have a variety of ways to present your products, such as master/child items and multi-dimensional product variants.
Different Facets
Multi-dimensional product variants show the different options available with a particular product in a grid format that is easy to understand at a glance. For example, a ring being sold could have different gemstones and various sizes.
Parent/Child Items
Set up item relationships to make browsing a breeze for customers. For example, Gemstones would be the parent item. Quartz, Topaz, Amethyst, and more are the child items. You can then go into multi-dimensional variants to further define your items (size, color, etc.)
Create Better Content
Multi-Line Text Box tool enables WYSIWYG (What You See Is What You Get) editing so you can create a full and compelling description to help you sell without ever seeing a bit of code. File and image management in Business Central/NAV also helps you display your products to their best advantage. Since Nav-to-Net™ content is 100% managed within Business Central, updates occur in real time.
Improve Sales and Marketing
Going Global
Expand your reach with an international platform. A multi-language, multi-currency, multi-region and multi-site solution helps you reach your true potential in a global market. Maintain your competitive edge and maximize your sales strategy. Save on operational and maintenance costs while catering to a much broader audience.
Responsive Design
Nav-to-Net™ is built with Responsive Design to ensure optimal performance across all devices. Deliver a dynamic online presence and a unified experience whether customers are browsing from desktop, tablet, or mobile. All customer touchpoints are managed directly from your ERP through a single, familiar interface – allowing customers to explore products and place orders from anywhere.
Promotions and Discounts
Experience advanced coupon and promotion management right in Business Central/NAV. Whether you are running a sale on specific tools and supplies or promoting a new jewelry collection, offer coupon codes and discounts with confidence. The sophisticated integration and back-end structure of Nav-to-Net™ addresses common issues regarding coupon control.
Buying Options in Nav-to-Net™
Automated Recommendations
Let customers know which items are often bought in packages and go together with automated upselling and cross-selling capabilities. This can apply to selling jewelry-making tools in a set, related resources like guides, books, training workshops, exclusive events, and more.
Your Regulars
Custom product lists can be created and managed for returning customers, featuring the items they purchase most frequently. This allows them to spend less time browsing for products they already know they need and more time completing their orders quickly and efficiently
Different Pricing
This is more common in B2B environments, where customers purchase in volume for resale or to obtain supplies for manufacturing. Support different sales unit pricing, bulk pricing, and more – fully managed within Business Central to ensure consistency and accuracy across your eCommerce site.
Experience eCommerce Built Inside Business Central
See how Nav-to-Net™ transforms Microsoft Dynamics 365 Business Central into a fully integrated eCommerce platform. No middleware. No duplication. Just one source of truth for every order, customer, and product.
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