Site Activity Summary
One of the most basic reports, this allows you to understand overall site activity by all known users.
Site Activity Analyzer
Understanding customer behavior is only valuable when insights are accurate, relevant, and actionable.
The Nav-to-Net™’ Site Activity Analyzer provides visibility into how customers search, browse, and engage with your webstore – directly aligned with ERP data within Microsoft Dynamics 365 Business Central. By capturing real user activity without relying on disconnected analytics tools, teams gain clearer insight into demand patterns, search behavior, and product performance.
These insights help optimize product presentation, improve search relevance, and drive higher conversion – turning customer behavior into informed action across your digital commerce channel.
Insightful site analysis, all in Business Central / NAV
Round Out Your Analytics
In the automotive industry, companies are faced with several challenges as they transition into an online
Google Analytics is an extremely powerful tool, but it’s not all-powerful. Nav-to-Net™’s Site Activity Analysis Tool has been designed and built not to replace the valuable insights you can gain from Google Analytics, but rather to supplement them.
You know the most valuable intel is actionable intel. Nav-to-Net™’s Site Activity Analyzer not only captures data, it feeds it back to your Business Central/NAV. Having this data reside in your ERP means that you can better analyze it, understand patterns, and use it to shape your strategy as you move forward. Nav-to-Net™’s Site Activity Analyzer empowers you to execute those changes straight from the tool, all in BC/NAV!
Want to see more? Read our feature guide or contact us with your questions.
Understand the Data, Make Informed Decisions
The best decision is an informed one. This is why marketers test and analyze the performance of new ad campaigns. You need to treat your online store in a similar way and optimize it for conversions.
Adjustable by date range, Nav-to-Net™’s Site Activity Analysis Tool lets you track a number of useful metrics to better understand specific customer behavior, and will be valuable as you plan for the future. You can take action on these insights within your Business Central/NAV, or export the reports to Excel.
Site Activity by Item
Getting more specific, this report conveys information about how your users are interacting with specific items in your catalog.
Site Activity by Order
This is where you can run reports on orders placed, to better understand overall purchase behavior in your webshop.
Items Removed from Cart
Further bolstering the value of Nav-to-Net™’s analytical capabilities is the new ability to understand what items have been removed from the cart in specific transactions, not just abandoned carts, enabling you understand what type of cross-sells and promotions could boost your sales.
Site Activity by Search
Understanding search behavior is key to understand your customers’ path through your webshop.
Track Known Customer Data
The Nav-to-Net™’ Site Activity Analyzer allows you to understand specific customer actions for known users. The depth of this analysis is key to leveraging the data your webshop is collecting to maximize the ROI on the effort you put into having an amazing catalog on a fantastic eCommerce site.
Site Activity by Customer
Gain clear visibility into how each customer engages with your site — from browsing behavior to purchasing activity.
Site Activity by Contact
Go even deeper and identify patterns of the individual contacts at those companies and your end consumers.
From Insight to Action
The true value in analytics lies in the applicability of the insights you’ve gleaned. Because Nav-to-Net™ is seamlessly integrated with Business Central/NAV, this data resides in your ERP.
The true power of Site Analysis is all about action. Taking the insights you’ve gained from its robust analytics, you’re able to take steps to build off of this data and make real changes with real impact to your bottom line.
Modify Item Pricing
Understanding specific customer behavior combined with the power of your ERP means that you can take the insights you’ve gained and quickly modify pricing for either a specific customer or across the board, right from our Site Activity Analysis Tool!
Create Promotions
Nav-to-Net™’s robust new promotion engine, paired with Site Activity Analysis, is a formidable tool to leverage your understanding of the purchase behavior of your customers. You can create multivariable promotions to trigger the purchase of items you know they’ll love, without having to leave/navigate away from the Site Activity Analyzer!
Adjust Search Rank
The visibility into search behavior that Nav-to-Net™’s Site Activity Analyzer provides allows you to ensure that products appear in the order you want. Ensuring that the products you KNOW sell best appear first increases the likelihood that customers will click ‘Add to Cart.’
Experience eCommerce Managed Inside Business Central
See how Nav-to-Net™ transforms Microsoft Dynamics 365 Business Central into a fully integrated eCommerce platform. No middleware. No duplication. Just one source of truth for every order, customer, and product.
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