Agriculture & Horticulture
Growing Your eCommerce Business With Integrated Business Central / Nav Solutions
The agriculture and horticulture industries encompass the cultivation and growth of crops, flowers, fruits, vegetables, trees, and a wide range of plants. From a business perspective, this also includes the sale of tools, supplies, and services related to plant production, conservation, landscaping, garden design, and the operation and maintenance of nurseries, farms, and growing operations.
When exploring eCommerce options for the horticulture industry, the seamless integration with Microsoft Dynamics Business Central/NAV of Nav-to-Net™ can transform your business and result in increased profitability, better customer service, and improved strategic position, especially if you offer niche products.
Nav-to-Net™ can help you tackle eCommerce challenges such as:
- Proper maintenance of your catalogs and inventory so it is always up to date and correct
- Helping customers navigate your webstore and to quickly locate exactly the items they need
- Decreasing transaction costs and making the process as simple as possible
- Managing your dealer/vendor network and all business relationships
- Finding and appealing to new customers while standing out from the competition
Growing Your Business
In your business, you may work with multiple vendors and their product ranges. Customers need to be able to search by vendor, product, location, and industry. If you offer a broad range of products or sell highly specialized items within a niche market, your website must support efficient discovery. Nav-to-Net™ provides versatile search functionality managed directly within Business Central, helping reduce search time and improve the overall customer experience.
Effective time management is essential to growing your online business. Providing smooth order processing – with careful attention to instructions, reliable delivery, and product quality – helps maintain customer satisfaction. In industries where freshness is critical, time-sensitive business processes matter even more. Nav-to-Net™ eCommerce for Business Central ensures real-time updates with virtually no lag and no risk of missed orders.
Managing the Details
In an industry that is reliant on the seasons like horticulture and agriculture, you need a solution that can keep up with the changes in prices, products, and availability. Nav-to-Net™ makes it easy to see the overall picture. Your business and eCommerce functions are all managed in Microsoft Dynamics Business Central/NAV, resulting in less chance for error. Whether it’s inventory status or seasonal promotions, Nav-to-Net™ lets you see what needs to be done and how to always stay on top. The integration with Business Central/NAV allows for marketing and sales strategy to be implemented quickly so you can capitalize on every opportunity.
Improved Customer Service with Business Central / NAV Integration
Interconnected business processes as a result of your integrated eCommerce website allow you to respond quickly to customer demands and inquiries. When an eCommerce solution is so tightly integrated with Microsoft Dynamics Business Central/NAV, more time can be dedicated to developing customer relationships and providing the highest level of service and technical knowledge.
Multiple Catalogs
Support both B2B and B2C customers with flexible catalog structures. Catalogs have evolved from costly, time-consuming printed mailers into dynamic online tools that drive eCommerce sales. Our solution makes it easy to create and manage as many catalogs as needed to effectively reach and influence your target markets.
Unlimited Categories
Create as many categories and subcategories as needed, including customercentric groupings alongside standard product classifications. Items can be listed in multiple categories – for example, poinsettias may appear under Plants and Flowers, as well as Christmas or Winter Plants. Well-structured categories provide clear context, helping customers quickly find what they’re looking for and ultimately improving the overall shopping experience and eCommerce performance.
Attribute-based search
Building on how your catalog is structured and managed in BC/NAV, that same data can be easily extended to attribute-based search (also known as parametric search) for customers – a built-in feature of Nav-to-Net™. This allows users to filter products based on specific attributes. For example, a gardening store can locate trees that thrive in certain growing conditions or regions, while a wedding planner can quickly identify flowers by color or availability to match a specific event theme, palette, or season.
Nav-to-Net™ B2B eCommerce Capabilities
Whether operating in a B2B, B2C, or hybrid environment, Nav-to-Net™ eCommerce for Business Central adapts to your business model. Selling a single custom flower arrangement to an individual customer can be just as seamless as fulfilling a bulk order of grass seed for a garden centre.
Pricing features provide the flexibility to support wholesale pricing, corporate rates, customer-specific agreements, and promotional pricing. Because everything is fully managed within Business Central, customers see only the pricing and information intended for them – eliminating confusion and maintaining control.
Nav-to-Net™ provides reliable access to core data, business processes, and applications across your organization. Sales Agent Portals connected to BC and your eCommerce site enable sales teams to place orders on behalf of customers and strengthen relationships. Vendor Portals allow suppliers to respond to RFPs, submit shipment notifications, and more. Because all portals operate within Business Central / NAV, duplicate effort is eliminated and customers benefit from smoother, more efficient processes.
Nav-to-Net™ Configurator Applications
The possibilities are endless with the Nav-to-Net™ Configurator, fully managed within the ERP. Customers can create unique flower arrangements tailored to their exact specifications, or purchase bundled gardening tools, nursery supplies, and service or maintenance packages.
Working directly with your ERP’s items, attributes, pricing, and availability, this add-on delivers a differentiated selling experience while keeping backend processes simple and controlled.
Experience eCommerce Built Inside Business Central
See how Nav-to-Net™ transforms Microsoft Dynamics 365 Business Central into a fully integrated eCommerce platform. No middleware. No duplication. Just one source of truth for every order, customer, and product.
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